High-end metallic invitations get attention and action

Styles may change, but your goal remains the same: Produce print that gets attention and inspires action. When you want to turn the ordinary into the extraordinary, few effects are as powerful as specialty embellishments like metallic print. Brands and agency print buyers will pay premiums of 24% to 89% over CMYK-only for digital print enhancements.*

See what marketer Chris Scott-Gray has to say about his client’s experience with enhanced print.

How embellished print adds business value

Use digital enhancements with automation to enrich your business in many ways:

• Infuse more excitement into your printed communications

• Differentiate and leap ahead of competitors

• Offer fast turnaround and personalization

• Improve productivity to drive higher margins

• Deliver higher-value services at premium pricing

How Iridesse is different

What makes the Xerox^® Iridesse^® Production Press stand out from alternatives? It’s this – you can do more with colour in a single pass, with high speeds and spot-on registration. The press delivers its 120 ppm, A4-rated speed even when the job needs all six colour stations.

Run silver or gold as the underlay with CMYK to create a rainbow of metallic hues. The overlay station is perfect for silver, gold or clear spot effects, and that’s just the beginning.

*Source: “Beyond CMYK: The Use of Special Effects in Digital Printing” InfoTrends, 2016