High-end metallic invitations get attention and action
Styles may change, but your goal remains the same: Produce print that gets attention and inspires action. When you want to turn the ordinary into the extraordinary, few effects are as powerful as specialty embellishments like metallic print. Brands and agency print buyers will pay premiums of 24% to 89% over CMYK-only for digital print enhancements.*
See what marketer Chris Scott-Gray has to say about his client’s experience with enhanced print.
How embellished print adds business value
Use digital enhancements with automation to enrich your business in many ways:
Infuse more excitement into your printed communications
Differentiate and leap ahead of competitors
Offer fast turnaround and personalization
Improve productivity to drive higher margins
Deliver higher-value services at premium pricing
How Iridesse is different
What makes the Xerox® Iridesse® Production Press stand out from alternatives? It’s this – you can do more with colour in a single pass, with high speeds and spot-on registration. The press delivers its 120 ppm, A4-rated speed even when the job needs all six colour stations.
Run silver or gold as the underlay with CMYK to create a rainbow of metallic hues. The overlay station is perfect for silver, gold or clear spot effects, and that’s just the beginning.
*Source: “Beyond CMYK: The Use of Special Effects in Digital Printing” InfoTrends, 2016
Meet the Xerox® Iridesse® Production Press
Related Articles
Breakthrough Performance with PrimeLink®
Join us for Xerox premier webinar to take a deep dive into the Xerox® PrimeLink® family of multifunction printers.
Virtual Designer Training: Xerox Adaptive CMYK+ Kit
Use popular digital embellishment techniques in your designs with adaptive CMYK+ kits on the Xerox Versant and Xerox PrimeLink Production Press
Seizing the low hanging fruit: Production
PrimeLink is a game-changer for our clients. With our Light Production portfolio, we can transform how businesses operate and promote themselves. Let’s explore the myriad applications that can benefit from PrimeLink’s capabilities.
Xerox® Iridesse® Presses: Empowering Clients with On-Demand Printing
See how Xerox® Iridesse® Presses helped a client meet complex client needs with on-demand printing, exact quantities, and specialty embellishments, all while maintaining high standards.
Unlocking Profits with Digital Embellishments
Get ready to dazzle your clients and boost your bottom line with this power training session from Xerox and Taktiful. Learn strategies to become more profitable marketing, pricing and selling Beyond CMYK applications.
Solving Print's Pain Points
Explore the latest trends and solutions in print operations with Printweek’s special supplement, sponsored by Xerox. Gain insights into digital transformation, efficiency, and sustainability for your print business.
